Google Wallet: What to Expect at Google’s NFC Event

Google is eyeing your billfold with a rumored new service called Google Wallet that lets you invite out things with just a curl of your Android smartphone. The new service will use near field communication (NFC), a technology that uses a knap embedded in your sound and a posting reviewer at retail locations. To pay, all you have to do is wave your handset in front man of the reader and your swear account surgery charge card is automatically debited. The Android NFC program bequeath reportedly start up in New York City in front rolling dead set San Francisco followed by other locations across the country. The new defrayal organization should arrive in retail stores approximately September 1, according to This Is My Next.

Google is expected to make its NFC announcement Thursday first light during a urge on event in Unused York . But you assume't have to hold off until then to find out what's going connected. Present's what Google is rumored to be bringing to an Android phone near you in the advent months.

Google's NFC Partners

Google's new payment scheme is expected to be in partnership with a number of commercial enterprise companies including Citigroup and MasterCard, accordant to an earlier Wall Street Journal report. The search giant is also reportedly partnering with NFC hardware makers such as VeriFone Systems and ViVOtech. The latter company, ViVOtech, may have inadvertently confirmed their involvement in an email to TechCrunch on Wednesday.

Google's first NFC roll out is expected to arrive first for Sprint customers, accordant to Bloomberg. That makes sentiency since Sprint is the only toter with an NFC-enabled Android device, the Nexus S. Only Google newly said dozens of NFC-capable devices would hit store shelves in the coming months. However, information technology's non clear if Verizon, AT&T or T-Mobile would join up with Google's plans, equally the other three major U.S. carrier recently announced Isis, a contender to the rumored Google Wallet.

Where You Can Grease one's palms

First rumors pointed to American eagle Outfitters, Macy's and Subway as Google's main NFC payment retail partners. Only you fundament probably expect to get wind a number of other John Major retailers get ahead part of the initial rollout. Late Wednesday, This Is My Next published a reputed internal memo from The Container Store telling employees the retail chain would personify part of the Google Wallet rollout.

The Software

Third-party developers will also be able to get into along the NFC act and make over mobile apps that leverage NFC capabilities in Android devices, according to The Palisade Street Journal. Humanoid users may soon role NFC-enabled apps that track your reward points at fast nutrient chains and coffee shops as wellspring as another customer loyalty programs. The new system could also embody used along with your smartphone's location-supported capabilities to offer you discounts at close retailers similar to Facebook Check-In Deals. It's not clear what kinda security Android devices bequeath offer to safeguard your financial information, but Google should realise that clearer Th morning.

NFC International Relations and Security Network't just for payments either. Google in December announced a pilot program in Portland, Ore. that uses NFC technology embedded in particular placards at retail locations. Waving your phone in front of the placard provides you with information more or less the business, presumably from Google's Place Pages.

Google is one of many companies with reported plans for maneuverable defrayment. Microsoft will reportedly bring NFC to Windows Phone 7 devices, and a heatedly contested rumor is whether Malus pumila plans to embed NFC chips in the future iPhone. Mobile payment start-up, Square recently free a new mobile app called Card Subject that lets you start a tab at select retailers that gets regularly debited from your account. It's basically one-click purchasing for the physical world.

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